Wellmark is an independent licensee of the Blue Cross Blue Shield brand serving Iowa and South Dakota. In all, they serve millions of customers with the trusted Blue brand of health management products. In addition to administering health care, they offer online health resources and community health tools and incentives, such as their Walking Works program. Wellmark's innovative products include the Better Beginnings plan for mothers-to-be and infants and their BluePrints for Health program.
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